PentiumNine

The past few weeks have been nothing short of eventful....the next few weeks however are yet untold. We'll stand; and stare; and watch the days unfold...and map out our days as we'll want them retold...with a processor to the power of nine; rendering bliss is not so hard to find. Seamless productivity; unadultrated creativity; undiluted positivity. . .Lets Go! :)

Denotation and Connotation

"The denoted is the portrayed and the connoted is the portrayal technique"

The above stated quote is the most effortless and legitimate definition of the given terms. The concept of denotation is pretty straight forward and as such is not worthy of sleepless nights. The concept of connotation however deserves a secondary level of attention.

Look at it this way. Supposing denotation is a typeface, say...times new roman; Connotation is the style in which the typeface is written. So connotation in this instance could be bold, italics, strikethrough, or underlined.
When applied properly, connotation becomes a very powerful tool and pointer both in advertising and semiotic analysis. For instance, Strong typefaces written in red connote a sense of danger, while curly typefaces in italics connote academic scholarship of some sort.